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'Sixth continent' channel has big potential.
November 21, 2013
By: TOM BRANNA
Editor
Two days after revealing plans to shutter its mail order unit, L’Oréal has announced new plans to create a Group Travel Retail Division. The new division will include L’Oréal Luxe brands, as well as brands from Active Cosmetics, Professional Products, Consumer Products and The Body Shop. The goal is to win over a billion new consumers with a universalization strategy, according to the company. Travel retail, which represents all products sold in the travel distribution channel—airports, air...
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